NICHE RESEARCH · YOUTUBE & TIKTOK

YouTube niches — audience size, top creators, rising sub-niches

A niche research tool that doesn't guess. YoTrends measures audience size, weekly views, saturation and rising sub-niches across YouTube and TikTok. Pick the niche that actually fits — by data, not by vibes.

Free · No card · Niches across 30+ categories and 3 regions

Picking a niche by feel is how most channels stall

The traditional way to pick a YouTube or TikTok niche is to copy a creator you like, then realize 3 months in that the niche is saturated and your videos plateau at 200 views. The decision cost you a year.

YoTrends turns niche picking into a data problem. For any niche — Gaming, ASMR Cooking, Beauty, Tech Reviews — you see audience size, active creator count, weekly views, saturation level and rising sub-niches that are growing faster than the niche itself. Pick the wave at the bottom of the curve.

yotrends.ai — niche page Sample
Views / hour
48.2K↑ 18%
Engagement Pulse
7.4↑ 2.1
Best rank (14d)
#3↑ 12
Trending rank timeline 14 days
NICHE PAGE · ASMR COOKING · US

Pick a niche — see exactly what works inside it

Audience size, top creators, rising sub-niches, format breakdown — for any niche, in any country, refreshed weekly.

Food › ASMR › Cooking
ASMR Cooking
Audience
47M
Active creators
3,200
Weekly views
142M↑ 18%
Saturation
MEDIUM
Rising sub-niches
Stovetop ramen marathons
+412% · 47 creators
Rainy-day breakfast 4K
+287% · 38 creators
Japanese kitchen POV
+198% · 29 creators
Format breakdown
Long-form 62% Shorts 31% Live 7%

What a niche page tells you

1
Is the niche worth entering?

Audience size + saturation + week-over-week growth — see at a glance whether the niche is rising or already crowded.

2
Where the wave is

Rising sub-niches surface 4-6 weeks before they hit broader trending lists. Catch them at the bottom of the curve.

3
Who to study (or partner with)

Top creators in the niche — broken down by hit-rate, not subscriber count. Real performers.

Browse niches in your space

Free · No card · Niches across 30+ categories and 3 regions

YouTube

YouTube niche finder

30+ general categories, thousands of sub-niches. AI-classified, refreshed weekly.

  • Audience size + saturation level for every niche
  • Rising sub-niches: where the wave is starting
  • Top creators ranked by hit-rate, not subscribers
  • Format breakdown — Long-form, Shorts, Live by niche
Open YouTube analytics
TikTok

TikTok niche research

TikTok niches move faster. You need real-time signal.

  • Niche velocity — which TikTok niches are spiking
  • Audience demographics per niche
  • Format trends — POV, lip-sync, skit, talking head
  • Sounds and hashtags currently driving the niche
Open TikTok analytics

Simple pricing

Start free. Pay when you need more channels and credits.

Free
$0

1 channel · 1 demo Text Pack · 1 region

Popular
Creator
$19 /mo

3 channels · 50 Text Packs/mo · all regions

Pro
$49 /mo

10 channels · 200 Text Packs/mo · CSV export

Frequently asked questions

How are niches defined? +
YoTrends maintains an AI-classified taxonomy of 30+ general categories and ~3,000 sub-niches across YouTube and TikTok. Each video is tagged by topic, format and audience signal — so any niche you pick is data-grounded, not just a tag.
Can I see niches in my country only? +
Yes. All niche metrics are sliced by country — US, GR, CY currently supported. A niche that's huge in the US may be tiny in GR; you only see the version relevant to your region.
What's the difference between a niche and a category? +
Category = broad bucket (Gaming, Food, Music). Niche = a sub-area of that category (Battle Royale, ASMR Cooking, K-pop). Sub-niche = a specific angle inside a niche (Fortnite challenges, stovetop ramen, BTS reactions). YoTrends covers all three levels.
How often do niche metrics update? +
Weekly for audience size and saturation; daily for rising sub-niches and top creators. Sound/format signals update every 6 minutes.
Is there a free way to research niches? +
Yes. Free tier gives you full niche pages for 1 region. Paid tiers unlock all 3 regions plus comparison view across niches.

Find the right niche before you film a single video

Free tier, no credit card. Browse niches in any of 30+ categories — see audience, saturation, top creators and rising sub-niches. Pick the wave, then start filming.

Free · No card · Niches across 30+ categories and 3 regions