Find YouTube influencers by niche, not guesswork

YoTrends helps you find YouTube influencers by niche, category and country, ranked by real trend performance instead of follower counts — a faster, cheaper alternative to an influencer agency.

Find YouTube influencers in my niche

How to find YouTube influencers who actually perform

Most influencer discovery still happens through manual YouTube search, static influencer lists and spreadsheets, and platforms that focus mainly on follower counts and vanity metrics.

The problem? None of this tells you who is actually driving views and hitting trends right now. You end up:

overpaying for creators who have a big audience but low momentum;
missing rising YouTube influencers who are quietly dominating trends;
guessing who to work with instead of deciding based on real performance.

YoTrends takes a trend-first approach to influencer discovery on YouTube.

Find YouTube influencers who consistently hit trends

In the Top Influencers view, YoTrends ranks creators by how many of their videos hit trends in a chosen period — last 24 hours, 7, 14 or 30 days.

For each YouTube influencer, you see:

subscribers and estimated channel size;
how many videos entered trends in the selected window;
their main categories and content formats;
quick links to their channel and trending videos.

It's an influencer discovery tool that answers a simple question: "Who is consistently winning with the YouTube algorithm in this niche, right now?"

See influencer profiles before you decide to work with them

Before you put any budget behind a creator, you can open YouTube analytics for their channel and content. YoTrends shows:

which of their videos drive the most trend visibility and growth;
the topics, categories and formats they're strongest in;
how their presence in trends changes over time.

This helps you:

avoid one-hit wonders with no consistent performance;
understand which type of integration will feel natural for their content;
justify your influencer choices to clients or internal stakeholders with real data.

Find YouTube influencers by niche, category and channel size

With YoTrends, you can narrow down influencer discovery to what matters to you:

select country and language;
filter by niche and category;
focus on channels in a specific size range, including micro-influencers;
prioritize creators with strong trend performance in selected topics.

The result is a shortlist of YouTube influencers who:

are active in your niche;
consistently hit trends in relevant categories;
match your budget and campaign goals.

No more endless manual research — just a focused list you can review and contact.

Start with trends, then choose influencers

Because YoTrends is built around trends, you can invert the usual process: use YoTrends to discover which topics and formats are growing in your space, then see which YouTube influencers are already winning within those trends.

This way you:

launch campaigns in themes the audience actually cares about;
match each campaign with creators who have proven performance in that area;
avoid forcing influencers into off-topic briefs that don't fit their channel.

Your influencer marketing becomes a natural extension of what's already working on YouTube.

Finding YouTube influencers — frequently asked questions

How do I find YouTube influencers for my niche?

Choose your country and niche and YoTrends ranks YouTube influencers by how often their videos hit trends in that niche, not just by follower count. You can start for free and shortlist the creators who actually perform.

How do I find YouTube influencers for my business or brand?

Filter by niche, category, country and channel size, then review each creator's trend performance before you reach out. It is a self-serve way to find YouTube influencers for your business without paying an agency retainer.

Can I find micro-influencers on YouTube?

Yes. Filter by channel size to focus on micro-influencers who consistently hit trends in your category — often a better fit and a lower cost than large channels.

Is YoTrends a free alternative to an influencer agency?

Yes. Instead of paying an influencer agency to build a list, you find YouTube influencers yourself, see their real performance and export a shortlist. It is free to start.

Why is this better than searching YouTube manually?

Manual YouTube search and follower-count tools miss who is winning right now. YoTrends ranks creators by real trend performance, so you avoid overpaying for big-but-stagnant channels and catch rising influencers early.

Find YouTube influencers with real trend performance

Choose your country and content niche, and YoTrends will show you the YouTube influencers who consistently hit trends — a self-serve alternative to an influencer agency. Shortlist, export and start your next campaign with confidence.

Find influencers now