“These are the 10 best brawlers to max out right now.”
14.5M views
Watch on TikTok
Updated 2026-10-17
Video hooks that work this week
Real opening lines from TikTok and YouTube videos that are taking off, sorted by hook type, niche and platform. Pick a pattern, adapt it to your product or channel, and film the first two seconds. They work for Reels too.
From videos with 50,000+ views in the niches YoTrends tracks. Checked for quality and safety before they appear here.
Ten hook types, with real examples
Most strong openings fall into a handful of patterns. Here is what each one does, how many of this week's hooks use it, and one real example.
Question20 hooks
Open with the question your viewer is already asking.
“Let's see what colorful surprises are in these crayons.”
Bold claim21 hooks
Say the surprising thing first, then prove it.
“These are the funniest animal videos ever.”
POV1 hooks
Put the viewer inside the moment.
Story opener43 hooks
Start mid-story: a time, a place, a problem.
“Every time we heard a knock on the front door, my dad would yell, stealth mode!”
Numbers and lists36 hooks
Promise a number and deliver it fast.
“These are the 10 best brawlers to max out right now.”
Challenge or test42 hooks
Set a test the viewer wants to see finished.
“Have you ever dared to cross a zebra crossing like this?Jump over it!”
How-to81 hooks
Name the result, then show the steps.
“Here are five different ways you can use a yoga ball on a slip and slide.”
Reveal or result35 hooks
Lead with the result, explain after.
“Massive glaciers, staggering mountains, plains dotted with wild animals: We sure live in a big, beautiful world.”
Relatable moment13 hooks
Name a situation everyone has been in.
“The hardest part of becoming independent is leaving home.”
Warning or mistake8 hooks
Call out the mistake your viewer is making.
“Just so you know, Turnitin com updated their AI detectors, so now they're targeting AI bypassers, also known as humanizers.”
Best hooks of the week
27 examples picked from this week's 300 hooks out of 1,500 TikTok and YouTube videos: complete lines with a strong start, a few for each hook type. Each card links to the original video.
“Every time we heard a knock on the front door, my dad would yell, stealth mode!”
26.7M views
Watch on TikTok
“Here are five different ways you can use a yoga ball on a slip and slide.”
127.2M views
Watch on YouTube
“Massive glaciers, staggering mountains, plains dotted with wild animals: We sure live in a big, beautiful world.”
26.5M views
Watch on YouTube
“Just so you know, Turnitin com updated their AI detectors, so now they're targeting AI bypassers, also known as humanizers.”
3.2M views
Watch on TikTok
“Let's see what colorful surprises are in these crayons.”
2464.4M views
Watch on YouTube
“Have you ever dared to cross a zebra crossing like this?Jump over it!”
134.4M views
Watch on YouTube
“The hardest part of becoming independent is leaving home.”
38.2M views
Watch on YouTube
“These are the funniest animal videos ever.”
47M views
Watch on YouTube
“These are the funniest Minecraft swords.”
13.9M views
Watch on YouTube
“Previously on Laser Beam, the Fortnite coach, we got my six-year-old nephew, Bodie, his first ever win in Fortnite.”
24.5M views
Watch on YouTube
“The quickest way to find a remote job is to look where others aren't looking.”
3M views
Watch on TikTok
“I just found what makes the perfect three player experience for my friend.”
9.1M views
Watch on TikTok
“Do not talk while you are angry.”
2.4M views
Watch on TikTok
“Want these two skins without spending your own money?”
9.7M views
Watch on TikTok
“This girl will do skincare with artificial products, while this other girl will do skincare with natural products.”
12.5M views
Watch on TikTok
“Starting out as a new creator, getting seen can be the hardest part.”
33.9M views
Watch on TikTok
“You're not gonna believe me when I say this, but TikTok will literally build your content for you.”
5.3M views
Watch on TikTok
“Here are five toxic food chains to avoid at all costs.”
3.8M views
Watch on TikTok
“We're 82 years old and this is our morning routine.”
16.5M views
Watch on TikTok
“In this tutorial I'll show you more than 10 amazing ideas to decorate your room.”
89.8M views
Watch on YouTube
“Let me show you what the future of social media looks like, okay?”
8.8M views
Watch on TikTok
“If you spend more time at home, listen carefully.”
2.4M views
Watch on TikTok
“Once you've been to the moon, where do you go next?”
23.8M views
Watch on YouTube
“WE ARE TRAPPED INSIDE THIS MINECRAFT house for the next 100 days until we beat realistic Minecraft.”
95.2M views
Watch on YouTube
“Your friend begs you to learn a new language so you both can travel this summer.”
22.3M views
Watch on YouTube
“These five actors have rewarded movie goers with fully dimensional characters.”
60.3M views
Watch on YouTube
All 300 hooks of the week, sorted by your niche and turned into scripts, are in YoTrends. Get them free.
How to use a hook without copying it
01
Pick the pattern, not the words
Choose the type that fits what you are showing: a result, a mistake, a question your viewers ask.
02
Make it about your niche
Swap in your product, your audience and a concrete detail. Specific numbers and places beat general claims.
03
Film the first two seconds
Say the hook while something already happens on screen, and put it in the caption so it works without sound.
YoTrends does this for you: it finds the angles rising in your niche and writes the script, with a hook built on what works there now.
Questions
What is a video hook?
The first line or first two seconds of a video: the part that decides whether a viewer keeps watching or scrolls on.
Where do these hooks come from?
They are the opening lines of public TikTok and YouTube videos with at least 50,000 views in the niches YoTrends tracks, taken from the videos' speech. Each week a model labels the hook type and niche and drops lines that are unclear, unsafe, sponsored or not in English.
Do they work for Reels and Shorts?
Yes. The patterns are the same for any short video: a viewer decides in the first seconds wherever they watch.
How do I get hooks for my own niche?
Set your niche as a topic in YoTrends. It shows the angles rising there, with real opening lines from TikTok and YouTube, and writes a script with a hook for the angle you pick. The free tier covers your first script.
More for creators and brands
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