solid perfume will get you smelling good ALL DAY & these are available only at @Sephora 😍 check out my Sephora storefront, link in bio
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The trend tracker for brands that writes the script
See what is rising in your category on TikTok and YouTube and which brands pay creators for it, then get a ready-to-film UGC script for your product. Film it in-house or hand it to a creator.
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Category tracker, this week
Rising in beauty and fashion
#ootd · ootd
Emerging
Dua Cat makeup transition format
Emerging
Over the last 14 days YoTrends picked out the 150 most viewed creator ads on TikTok, from 120 brands, and found 3 rising angles in beauty and food. This week's hook library holds 300 opening lines from videos that took off.
Ads are public creator posts marked #ad, #sponsored or as a paid partnership, with 50,000 views or more. Updated every week.
Creator ads
Which brands pay creators on TikTok
YoTrends collects public creator posts marked as ads and names the brand behind each one, so you can see who is buying, in which niche and with what kind of video.
Views of creator ads in the last 14 days, by brand
A brand's bar adds up all of its creator ads; Sephora got there with 1 ad.
UGC ad scripts
From a rising trend to a UGC ad for your product
Describe the product and pick a trend. YoTrends writes a 30-second ad a creator can film: hook, problem, demo, proof and call to action, using only the facts you give it.
Your product
Glowpoint vitamin C serum
A vitamin C face serum for dull, uneven skin, used in the morning under moisturizer and sunscreen. For people in their 20s and 30s with dull skin; 15% off the first order with code GLOW15.
A rising trend in beauty
Makeup transition trend surges
The angle for this product: bare skin to finished look in one transition.
The script YoTrends wrote
Bare skin to finished look with Glowpoint vitamin C serum
0–3 s
Hook
“Watch my skin before the transition.”
3–10 s
Problem
“In the morning, my skin can look dull and uneven, so I start with Glowpoint vitamin C serum.”
10–18 s
Demo
“I put it on first, then I follow with moisturizer and sunscreen, which is exactly how I use it before makeup or just for the day.”
18–24 s
Proof
“This is my bare skin, and this is the finished look after the serum is in my routine.”
24–30 s
Call to action
“If you want to try it, use code GLOW15 for 15 percent off your first order.”
Glowpoint is a sample product; the script is YoTrends' own output for it, unedited. See the full script, hooks and caption
Briefs and creators
Brief a creator, or find one already on the trend
Creative brief
Glowpoint vitamin C serum
- Objective
- Conversion, judged by orders with the code GLOW15 in the first 14 days.
- Trend to ride
- Makeup transition clips: one cut from bare skin to the finished look.
- Hook
- Bare face to camera: “Watch my skin before the transition.”
- Deliverables
- One 30-second 9:16 video, three alternative hooks, raw footage.
5 creators posted “Dua Cat makeup transition format” this week
@.emiliewilliams723K
@florinda6118115K
@ashleystoner89104K
Creators already winning
Find the YouTube and TikTok creators riding an angle in your category before you brief anyone, with their recent videos and views.
Find creatorsTeams and agencies
Every category you run, in one place
Track each client's category as its own topic, keep every script in one content plan with its shoot day, and pull the trends into your own tools through the API or an AI assistant.
Team
$199 a month
- All 17 markets
- 800 AI credits
- 50 topics
- 10 channels
- 90 days of history
- CSV export
- API — 500 calls a month
- Connect to AI (MCP) — 30,000 data calls a month
Agency
$499 a month
- All 17 markets
- 2500 AI credits
- Unlimited topics
- 25 channels
- 180 days of history
- CSV export
- API — 1,000 calls a month
- Connect to AI (MCP) — 100,000 data calls a month
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Start freeFree resources
Free resources for your next brief
TikTok hooks300 opening lines from videos that took off, by hook type and niche.
TikTok ad examples150 creator ads from the last two weeks, with the brand behind each.
TikTok ad library guideHow to search TikTok's ad library and Top Ads, and what both miss.
UGC script generatorA 30-second ad script written from a product brief and a rising trend, with a full sample.
Creative brief templateA one-page brief for short-form video, with a filled example.
Beauty trends on TikTokMakeup, skincare and fashion: rising angles, hooks and creator ads, weekly.
Food trends on TikTokRising angles, hooks and creator ads in food, weekly.
TikTok trends this weekWhat is rising on TikTok in the US right now, and why it is growing.
Comparisons
How YoTrends compares
Most tools for brands make or source the video. YoTrends decides what to say. Here is how it fits next to each of them.
Questions
Frequently asked questions
What does YoTrends track for a brand?
The videos and creators in your category on TikTok and YouTube: which angles are rising, how the most viewed videos open, and which brands pay creators. You set your category as a topic, and YoTrends keeps it up to date.
Is YoTrends a social listening tool?
No. Social listening counts mentions of your brand. YoTrends looks at the videos themselves, the formats, hooks and creators that are growing, so you know what to make next.
Does YoTrends make the video?
Not yet. It writes the script, the hooks and the caption, so your team or a creator can film it. A first cut made from the script is in development.
Can an agency track several clients?
Yes. Add each client's category as its own topic. How many topics you can track depends on the plan; see pricing.
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