“Slow English vlog. Today we are at the market and we need to get ingredients for tonight's dinner. We are thinking about making spaghetti…”
TikTok food trends this week
What food creators post on TikTok this week: the angles that are rising, how the most viewed food videos open, and which brands pay for food content. From the videos YoTrends tracks in English.
For a food or drink brand, each trend is a format your creators can film this week.
How this week's most viewed food videos open
The first line of 12 food videos with 50,000+ views on TikTok this week. Borrow the pattern, not the words; more in TikTok hooks that work this week.
“If you were looking to shut off some weight with flavor, then let me show you how you can easily make these delicious hot…”
“Lab made strawberries are finally being exposed.”
“Trying the viral TikTok McDonald's order trend.”
“If you mix mayonnaise with ketchup and a splash of pickle juice, it tastes exactly like the famous McDonald's Big Mac special sauce.”
“Summer is only a few months away, but don't worry, cause I'm gonna help you lock in with delicious high protein recipes for weight…”
“Why buy expensive cookie pie when homemade hits the spot?”
“What do you eat in a day?”
“Here are five toxic food chains to avoid at all costs.”
“Here are five more toxic food chains to avoid at all costs.”
“Here's everything I cooked for my teenage daughters this week.”
“let's try Shake Shack's new in N out inspired menu I mean technically it's called the West Coast menu but I'm pretty sure we…”
Brands paying food creators this week
Creator posts labelled #ad or #BrandPartner in the last two weeks, most viewed first. All niches in TikTok ad examples this week.
Next time someone asks me what my dream date is- I’m showing them this video :) @Domino’s
Replying to @Panera Bread @Panera Bread bread bowls & soup are going to have a lot of fun together this fall…. MyPanera members get 50% off a bowl of soup 10/8-10/15/26 with code JAKESOUP Valid 10/8-10/15/26 only at participating US cafes. MyPanera® members only. Must use code: J
Breakfast for dinner is always a win in my house! This loaded breakfast sandwich made with @Johnsonville sandwich-sized Breakfast Patties was quick, budget-friendly and packed with flavor. It’s proof that dinner doesn’t have to be complicated to be satisfying! I chose sausage for
tag a cereal killer @Cinnamon Toast Crunch
This Spooky Season @Buffalo Wild Wings Is The Place To Go To Try The Fright Feast Menu🔥👻🎃🦇
Shop with me for H-E-B’s NEW snacks 😁❤️ I LOVE partnering with @H-E-B for all of their new drops!
Are you seeing this bundle?! 🍌 NEW Gatorade Banana-flavored Bundle is only on TikTok Shop and trust me, you'll want to taste this @Gatorade Thirst Quencher for yourself!
Toot toot !! 🚂🥤 building a @OLIPOP train to deliver carmel apple drinks to the delivery drivers for Halloween
nothing to see here [nervous] @Cinnamon Toast Crunch
Dinner with us 🤗 Tonight we’re keeping dinner easy with the @Cheddar’s $24.99 Chicken Tender Family Bundle! 16 hand-breaded chicken tenders, dipping sauces, two family-sized sides AND 6 Honey Butter Croissants 🙌 Available for a limited time through November 1 for To-Go & Delivery
On set for @Blue Diamond Almondmilk Chocolate Protein Almondmilk, made with 8g of plant protein.
this year I’m skipping trick-or-treating and I’m going straight to @Buffalo Wild Wings to try out their new fright feast menu🧛🏻♂️🎃👻
How to use a trend for your brand
Pick one that fits
Choose a trend your product can join without forcing it: the format matters more than the topic.
Watch the top examples
Note how they open, how long they run and where the payoff lands. That is the structure to keep.
Script it for your product
Write the hook, the demo and the call to action, or let YoTrends write a UGC ad script on that trend for you.
Questions
Where does this data come from?
From the TikTok videos YoTrends collects in the US English market. Videos on the same idea are grouped into trends, and each trend is ranked by how fast it is growing. The report is rebuilt every week.
What do the stages mean?
Emerging and growing trends are still gaining new videos; a trend at its peak has the most activity it is likely to get; a fading one is slowing down. The earlier the stage, the more room a brand has to stand out.
Can I track trends in my own niche?
Yes. Set your niche as a topic in YoTrends: it shows the angles rising there, with real examples, and writes a script for the one you pick. The free tier covers your first script.
More trend reports
Turn this week's food trends into scripts
Free tier, no credit card. Set your niche and get a script built on a trend rising there now.
Start free