Updated 2026-10-02

TikTok food trends this week

What food creators post on TikTok this week: the angles that are rising, how the most viewed food videos open, and which brands pay for food content. From the videos YoTrends tracks in English.

See the trends Get a script for a trend

For a food or drink brand, each trend is a format your creators can film this week.

How this week's most viewed food videos open

The first line of 12 food videos with 50,000+ views on TikTok this week. Borrow the pattern, not the words; more in TikTok hooks that work this week.

“How to feed your family with $5 Episode 28 on diama.”

How-to
20.9M views Watch on TikTok

“Trying the viral TikTok McDonald's order trend.”

Challenge or test
5.1M views Watch on TikTok

“Why buy expensive cookie pie when homemade hits the spot?”

Question
4.1M views Watch on TikTok

“Here are five toxic food chains to avoid at all costs.”

Numbers and lists
3.8M views Watch on TikTok

“Here are five more toxic food chains to avoid at all costs.”

Numbers and lists
3.7M views Watch on TikTok

“Let's go to the market, y'all and get some few things that I'll be needing for my stew.”

Story opener
3.1M views Watch on TikTok

“let's try Shake Shack's new in N out inspired menu I mean technically it's called the West Coast menu but I'm pretty sure we…”

How-to
2.8M views Watch on TikTok

“Here's everything I offered my seven month old for lunch today.”

Numbers and lists
2.7M views Watch on TikTok

“I went to the market to buy few things that I'll be using to cook small pot of egusi for myself.”

Story opener
2.4M views Watch on TikTok

“We both went to Aldi's to make each other a budget meal.”

Story opener
2M views Watch on TikTok

Brands paying food creators this week

Creator posts labelled #ad or #BrandPartner in the last two weeks, most viewed first. All niches in TikTok ad examples this week.

Chipotle

We're Celebrating National Quesadilla at Chipotle! Get a FREE Quesadilla with a $20 Purchase Using Code "NQD2026" Today and Tomorrow in the app! @Chipotle more details at: https://www.chipotle.com/national-quesadilla-day

8.5M views Watch on TikTok
McDonald’s

Rock Paper Scissors just got serious 😂 Go grab the Sausage McMuffin with Egg and Big Mac Extra Value Meals at these limited time prices @McDonald’s !

6.6M views Watch on TikTok
Burger King

it’s the new frontier! @Burger King

5.7M views Watch on TikTok
Starbucks

Kick your day off right with a @Starbucks Doubleshot® Energy Zero Sugar available now for 2/$6 at participating @7-ELEVEn stores

5.1M views Watch on TikTok
Old El Paso

Her high cortisol brings people together. And luckily she has @Old El Paso to help. Visit oldelpaso.com for recipe inspiration for your national taco day celebration on 10/6!

4.6M views Watch on TikTok
kinderbuenousa

Gotta keep Kinder Bueno stocked for life’s “No Bueno” moments!😌🍫 @kinderbuenousa

3.9M views Watch on TikTok
ZAXBYS

First stop in the Big Apple had to be @ZAXBYS Y'all might not have the Big Jenkins on the menu yet but give me some time! 🐓❤️ Go to your nearest Zaxbys and try my Zax Hack: The Big Jenkins including Texas Toast, Chicken Fingerz, Crinkle Fries and Zax Sauce. Order the items indivi

3.6M views Watch on TikTok
McDonald’s

Trying @McDonald’s Big Mac Extra Value Meal!

3.1M views Watch on TikTok
doritosrolld

Dad rates my @doritosrolld combos!!

2.6M views Watch on TikTok
Reese’s

The @Reese’s color combo just SCREAMS fall 🙂‍↕️🍂🍁

1.8M views Watch on TikTok
tacobell

my go to $9 lunch order 🌮💜 ft the new Gordita crunch duos for a limited time @tacobell

1.6M views Watch on TikTok

How to use a trend for your brand

01

Pick one that fits

Choose a trend your product can join without forcing it: the format matters more than the topic.

02

Watch the top examples

Note how they open, how long they run and where the payoff lands. That is the structure to keep.

03

Script it for your product

Write the hook, the demo and the call to action, or let YoTrends write a UGC ad script on that trend for you.

Questions

Where does this data come from?

From the TikTok videos YoTrends collects in the US English market. Videos on the same idea are grouped into trends, and each trend is ranked by how fast it is growing. The report is rebuilt every week.

What do the stages mean?

Emerging and growing trends are still gaining new videos; a trend at its peak has the most activity it is likely to get; a fading one is slowing down. The earlier the stage, the more room a brand has to stand out.

Can I track trends in my own niche?

Yes. Set your niche as a topic in YoTrends: it shows the angles rising there, with real examples, and writes a script for the one you pick. The free tier covers your first script.

More trend reports

TikTok beauty trends All TikTok trends this week TikTok hooks this week YoTrends for brands

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