Updated 2026-10-17

TikTok beauty trends this week

What beauty and fashion creators post on TikTok this week: the angles that are rising, how the most viewed videos open, and which brands pay for beauty content. From the videos YoTrends tracks in English.

See the trends Get a script for a trend

For a beauty or fashion brand, each trend is a format your creators can film this week.

How this week's most viewed beauty and fashion videos open

The first line of 12 beauty and fashion videos with 50,000+ views on TikTok this week. Borrow the pattern, not the words; more in TikTok hooks that work this week.

“Last minute, I decided to do my own wedding makeup, so here is how I did it.”

How-to
21.4M views Watch on TikTok

“This girl will do skincare with artificial products, while this other girl will do skincare with natural products.”

Challenge or test
12.5M views Watch on TikTok

“How to gua Sha correctly if you want to get snatched, stop doing it randomly and follow this routine.”

How-to
10.5M views Watch on TikTok

“if you have this this or this come closer girl if you want to get rid of acne or make your skin tone even…”

Challenge or test
7.4M views Watch on TikTok

“So today, I'm gonna show you a few things I do in my full face makeup routine that I truly feel like makes the…”

How-to
6M views Watch on TikTok

“I love coffee, I love red wine, but I also want white teeth, especially with my wedding coming up.”

Relatable moment
4.8M views Watch on TikTok

“Okay, I'm teaching you how to get the perfect glam with no foundation.”

How-to
4.5M views Watch on TikTok

“Morning. This is gonna be an in depth makeup tutorial for everybody who has asked. Because one thing I can say about my own…”

How-to
4.2M views Watch on TikTok

“Your cleanser should do more than just remove dirt.”

How-to
3.5M views Watch on TikTok

“If you have sensitive teeth but want whiter teeth, listen to this.”

How-to
3.3M views Watch on TikTok

“Are you seeing my skin right now?”

Question
3.3M views Watch on TikTok

Brands paying beauty and fashion creators this week

Creator posts labelled #ad or #BrandPartner in the last two weeks, most viewed first. All niches in TikTok ad examples this week.

Sephora

solid perfume will get you smelling good ALL DAY & these are available only at @Sephora 😍 check out my Sephora storefront, link in bio

38.8M views Watch on TikTok
aveenobabyus

Our bedtime routine 🤍 Aveeno Kids® Face & Body Wash gently washes away dirt & germs without drying kids’ sensitive skin. 🫧 Buy @aveenobabyus on Amazon during Prime Big Deal Days Oct 6 - 7

7.3M views Watch on TikTok
Neutrogena

Preserving (and removing) my Halloween makeup look👻 Buy on Amazon during Prime Big Deal Days 10/6-10/7 ✨ @Neutrogena

6M views Watch on TikTok
The Face Shop

@The Face Shop US Rice Water Bright cleansing wipes are one of the only ones I TRUST to remove a FULL beat without stripping my skin!

4.8M views Watch on TikTok
CeraVe

gentle yet ✨ effective✨ @CeraVe get yours on @Amazon 🩵

4.7M views Watch on TikTok
Old Spice

Prime Big Deal Days are October 6–7! 🎉 Select @Old Spice US 3-packs are 25% OFF 🙌 Perfect time to stock up! 🛒💙 Don’t forget to hit the links and let me know if you score! 😃

4.2M views Watch on TikTok
Maybelline NY

where have tubing mascaras been all my life… this @Maybelline NY sky high mascara is up to 35% off for Amazon prime day right now till tomorrow 10/7!!!

4.2M views Watch on TikTok
GARNIER

SHOP NOW!!! @GARNIER Olia during @Amazon prime sale and save up to 15% so we can twin this fall! @Amazon Beauty

4.1M views Watch on TikTok
Aveeno

Some of my favorite skincare products are on sale! Buy on Amazon during Prime Big Deal Days now till October 7th!✨ @Aveeno

3M views Watch on TikTok
Aveeno

Busy itinerary, changing seasons, calm skin - thanks to @Aveeno 💙

2.9M views Watch on TikTok
Neutrogena

@Neutrogena breaks the rules of retinol with their stabilized formulas: the Retinol Regenerating Cream (2x retinol power*, minimized irritation) and the Retinol Renewal Serum (visible results in as little as 1 week). Go low and slow, 2-3 nights a week, and let your skin adjust. S

2.5M views Watch on TikTok
Rogaine

Some warning signs are easy to ignore, but we stopped ignoring this one. Buy on Amazon during Prime Big Deal Days 10/6-10/7. Link in bio. @Rogaine

2.3M views Watch on TikTok

How to use a trend for your brand

01

Pick one that fits

Choose a trend your product can join without forcing it: the format matters more than the topic.

02

Watch the top examples

Note how they open, how long they run and where the payoff lands. That is the structure to keep.

03

Script it for your product

Write the hook, the demo and the call to action, or let YoTrends write a UGC ad script on that trend for you.

Questions

Where does this data come from?

From the TikTok videos YoTrends collects in the US English market. Videos on the same idea are grouped into trends, and each trend is ranked by how fast it is growing. The report is rebuilt every week.

What do the stages mean?

Emerging and growing trends are still gaining new videos; a trend at its peak has the most activity it is likely to get; a fading one is slowing down. The earlier the stage, the more room a brand has to stand out.

Can I track trends in my own niche?

Yes. Set your niche as a topic in YoTrends: it shows the angles rising there, with real examples, and writes a script for the one you pick. The free tier covers your first script.

More trend reports

TikTok food trends All TikTok trends this week TikTok hooks this week YoTrends for brands

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