What beauty and fashion creators post on TikTok this week: the angles that are rising, how the most viewed videos open, and which brands pay for beauty content. From the videos YoTrends tracks in English.
For a beauty or fashion brand, each trend is a format your creators can film this week.
3 angles this week, 3 still emerging or growing. Each one is a group of videos on the same idea; the examples are its most viewed videos.
Creators including Kayla Castro and Daus Mendoza are posting short 'fit check' outfit showcases on TikTok, driving renewed interest in style inspiration now.
Creators theyenvybrooklyn and dano share BTS and final-shot videos showcasing SHEIN Fall/Winter looks, driving spikes via #SHEINFW26 and in-app shop prompts.
Creators Liz and _eva_evelyn are posting short fall outfit inspiration clips, driving a spike in #falloutfits and #OOTD on TikTok.
The first line of 12 beauty and fashion videos with 50,000+ views on TikTok this week. Borrow the pattern, not the words; more in TikTok hooks that work this week.
“Last minute, I decided to do my own wedding makeup, so here is how I did it.”
“This girl will do skincare with artificial products, while this other girl will do skincare with natural products.”
“How to gua Sha correctly if you want to get snatched, stop doing it randomly and follow this routine.”
“if you have this this or this come closer girl if you want to get rid of acne or make your skin tone even…”
“So today, I'm gonna show you a few things I do in my full face makeup routine that I truly feel like makes the…”
“I love coffee, I love red wine, but I also want white teeth, especially with my wedding coming up.”
“Okay, I'm teaching you how to get the perfect glam with no foundation.”
“We build skincare routines for people.”
“Do you want to look like this?”
“Your cleanser should do more than just remove dirt.”
“Morning. This is gonna be an in depth makeup tutorial for everybody who has asked. Because one thing I can say about my own…”
“Are you seeing my skin right now?”
Creator posts labelled #ad or #BrandPartner in the last two weeks, most viewed first. All niches in TikTok ad examples this week.
A little purple tube, a whole lot of glow 💜✨ Retinal + Volufiline for smoother, plumper-looking skin with medicube Retinal Volume Booster. @medicube global
self care is always the best present 🤭, shop @JergensUS new and refreshed packaging at walmart
It’s crazy to think 7 years ago, my life was completely different 🙏 @ALT. Fragrances
I've been consistently using the new @K18 Hair FutureIQ serum for 3 months now and the results honestly speak for themselves. We're talking way less shedding and slowing down those uninvited grays + after 3 months, retaining up to 19k more hairs. If your hair and scalp need a maj
Reset my curls with me using @AMIKA: hydro rush mask + leave-in my hair’s savior through it all 💪
We need this hair dye to last LONGER and keep the blonde away🤭♥️ @AMIKA:
no more gatekeeping… @Maybelline NY Wearing Lifter Liner in “Let’s Bounce” and Lifter Gloss in “Ice”
NYC date nights made better with @BOSS Bottled Beyond Eau de Toilette Intense @Ulta Beauty
Bestie why does my full face of @Burlington makeup actually look SOOO good! We found some hidden gems today
Night time routine @AMIKA:
We love a 2 in 1 😍 @got2busa
I’m obsessed with these patches!! @Dr.Melaxin Global
Choose a trend your product can join without forcing it: the format matters more than the topic.
Note how they open, how long they run and where the payoff lands. That is the structure to keep.
Write the hook, the demo and the call to action, or let YoTrends write a UGC ad script on that trend for you.
From the TikTok videos YoTrends collects in the US English market. Videos on the same idea are grouped into trends, and each trend is ranked by how fast it is growing. The report is rebuilt every week.
Emerging and growing trends are still gaining new videos; a trend at its peak has the most activity it is likely to get; a fading one is slowing down. The earlier the stage, the more room a brand has to stand out.
Yes. Set your niche as a topic in YoTrends: it shows the angles rising there, with real examples, and writes a script for the one you pick. The free tier covers your first script.
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